Consumer Online Grocery Buying Intention

Show simple item record

dc.contributor.author	Hansen, Torben	en_US
dc.contributor.author	Jensen, Jan Møller	en_US
dc.contributor.author	Solgaard, Hans Stubbe	en_US
dc.date.accessioned	2009-02-04T10:24:14Z
dc.date.available	2009-02-04T10:24:14Z
dc.date.issued	2003-12-10T00:00:00Z	en_US
dc.identifier.uri	http://hdl.handle.net/10398/6651
dc.description.abstract	This paper tests the ability of two consumer theories - the theory of reasoned action and the theory of planned behavior - in predicting consumer online grocery buying intention. In addition, a comparison of the two theories is conducted. Data were collected from two web-based surveys of Danish (n=1222) and Swedish (n=1038) consumers using self-administered questionnaires. Lisrel results suggest that the theory of planned behavior (with the inclusion of a path from subjective norm to attitude) provides the best fit to the data and explains the highest proportion of variation in online grocery buying intention. Keywords Online buying intention – groceries - theory of reasoned action – theory of planned behavior – lisrel	en_US
dc.format.extent	23 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Working paper;2003-2	en_US
dc.subject.other	elektronisk detailhandel	en_US
dc.subject.other	markedsadfærd	en_US
dc.subject.other	forbrugeradfærd	en_US
dc.subject.other	danmark	en_US
dc.subject.other	sverige	en_US
dc.title	Consumer Online Grocery Buying Intention	en_US
dc.type	wp	en_US
dc.accessionstatus	modt03dec10 inrumo	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Afsætningsøkonomi	en_US
dc.contributor.departmentshort	AØ	en_US
dc.contributor.departmentuk	Department of Marketing	en_US
dc.contributor.departmentukshort	MARKETING
dc.idnumber	x656314507	en_US
dc.publisher.city	København	en_US
dc.publisher.year	2003	en_US
dc.title.subtitle	a TRA versus TPB Approach	en_US