Danish children´s upbringing as consumers

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Danish children´s upbringing as consumers

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Title: Danish children´s upbringing as consumers
Author: Hansen, Flemming; Nielsen, Carsten
Abstract: The paper describes Danish 5-18 year olds children’s situation in year 2000 based on TNSGallup’s quantitative annual children- and youth index. The focus is on the following topics: Children’s economy and saving ability, children and the emerging electronic world, brand awareness, transaction knowledge and shopping, media use and, interest and activities. Keywords Children’s consumption, children’s money spending, children’s purchasing, children’s interest and activities
URI: http://hdl.handle.net/10398/6655
Date: 2004-04-02

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