Consumer choice behaviour

OPEN ARCHIVE

Union Jack
Dannebrog

Consumer choice behaviour

Show full item record

Title: Consumer choice behaviour
an emotional theory
Author: Hansen, Flemming; Percy, Larry; Hallum Hansen, Morten
Abstract: The paper is concerned with the measurement of emotions and the study of the role of emotions in consumer choice. Contemporary neurological findings suggest that emotions may play a role in its own right, quite different from the way in which they have been considered in traditional consumer choice behaviour theory. A large-scale study including 800 respondents, covering 64 brands, provide findings on emotional response tendencies for the brands, and relate these to involvement, type of need gratification, purchasing behaviour, etc.
URI: http://hdl.handle.net/10398/6657
Date: 2004-04-02

Creative Commons License This work is licensed under a Creative Commons License.

Files Size Format View
1_ 2004.pdf 332.3Kb PDF View/Open

This item appears in the following Collection(s)

Show full item record