Consumer choice behaviour

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Consumer choice behaviour

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Titel: Consumer choice behaviour
an emotional theory
Forfatter: Hansen, Flemming; Percy, Larry; Hallum Hansen, Morten
Resume: The paper is concerned with the measurement of emotions and the study of the role of emotions in consumer choice. Contemporary neurological findings suggest that emotions may play a role in its own right, quite different from the way in which they have been considered in traditional consumer choice behaviour theory. A large-scale study including 800 respondents, covering 64 brands, provide findings on emotional response tendencies for the brands, and relate these to involvement, type of need gratification, purchasing behaviour, etc.
URI: http://hdl.handle.net/10398/6657
Dato: 2004-04-02

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