Consumer choice behaviour

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dc.contributor.author	Hansen, Flemming	en_US
dc.contributor.author	Percy, Larry	en_US
dc.contributor.author	Hallum Hansen, Morten	en_US
dc.date.accessioned	2009-02-04T10:24:15Z
dc.date.available	2009-02-04T10:24:15Z
dc.date.issued	2004-04-02T00:00:00Z	en_US
dc.identifier.uri	http://hdl.handle.net/10398/6657
dc.description.abstract	The paper is concerned with the measurement of emotions and the study of the role of emotions in consumer choice. Contemporary neurological findings suggest that emotions may play a role in its own right, quite different from the way in which they have been considered in traditional consumer choice behaviour theory. A large-scale study including 800 respondents, covering 64 brands, provide findings on emotional response tendencies for the brands, and relate these to involvement, type of need gratification, purchasing behaviour, etc.	en_US
dc.format.extent	34 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Research paper;2004-01	en_US
dc.subject.other	forbrugsadfærd	en_US
dc.subject.other	emotioner	en_US
dc.subject.other	forbrugspsykologi	en_US
dc.subject.other	brands	en_US
dc.subject.other	brand image	en_US
dc.title	Consumer choice behaviour	en_US
dc.type	wp	en_US
dc.accessionstatus	modt04apr02 inrumo	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Afsætningsøkonomi	en_US
dc.contributor.departmentshort	AØ	en_US
dc.contributor.departmentuk	Department of Marketing	en_US
dc.contributor.departmentukshort	MARKETING
dc.idnumber	x645152632	en_US
dc.publisher.city	København	en_US
dc.publisher.year	2004	en_US
dc.title.subtitle	an emotional theory	en_US