Opportunity and Implications of Grocery E-Commerce

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Opportunity and Implications of Grocery E-Commerce

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dc.contributor.author Vangkilde, Mads en_US
dc.date.accessioned 2009-02-04T10:24:15Z
dc.date.available 2009-02-04T10:24:15Z
dc.date.issued 2005-11-17T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/6658
dc.description.abstract Purpose: To incorporate the element of sustainability of advantages into the concept of First-Mover Advantage for analysis on grocery e-commerce. Grocery e-commerce is a relatively unexplored phenomenon in Denmark and I seek to explain this via the concept of FMA. In order to fully understand the complexity of the situation, sustainability of advantages needs to be incorporated into the concept. Design: Via a literature review on the subject of first-mover advantage, uncover the lack of sustainability of advantage. Hereafter construct a framework for analysis based on this literature review and coupled with previous empirical findings on grocery e-commerce. Findings: a) Providing insights into the concept of first- mover advantage, b) sustainability of advantages and c) providing a framework for analysis on advantages sought by acting entrepreneurial. Value: The applicability of the concept of first-mover advantage is very descriptive to date. With this paper and hopefully more to follow, I wish to transform the FMA concepts into a tool for analysis addressing the very crucial element that is not dealt with today – sustainability. Keywords : First-Mover Advantage; e-commerce; grocery industry; sustainability en_US
dc.format.extent 20 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2005-003 en_US
dc.title Opportunity and Implications of Grocery E-Commerce en_US
dc.type wp en_US
dc.accessionstatus modt05nov17 miel en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort MARK en_US
dc.idnumber x656503970 en_US
dc.publisher.city København en_US
dc.publisher.year 2005 en_US


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