Opportunity and Implications of Grocery E-Commerce

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dc.contributor.author	Vangkilde, Mads	en_US
dc.date.accessioned	2009-02-04T10:24:15Z
dc.date.available	2009-02-04T10:24:15Z
dc.date.issued	2005-11-17T00:00:00Z	en_US
dc.identifier.uri	http://hdl.handle.net/10398/6658
dc.description.abstract	Purpose: To incorporate the element of sustainability of advantages into the concept of First-Mover Advantage for analysis on grocery e-commerce. Grocery e-commerce is a relatively unexplored phenomenon in Denmark and I seek to explain this via the concept of FMA. In order to fully understand the complexity of the situation, sustainability of advantages needs to be incorporated into the concept. Design: Via a literature review on the subject of first-mover advantage, uncover the lack of sustainability of advantage. Hereafter construct a framework for analysis based on this literature review and coupled with previous empirical findings on grocery e-commerce. Findings: a) Providing insights into the concept of first- mover advantage, b) sustainability of advantages and c) providing a framework for analysis on advantages sought by acting entrepreneurial. Value: The applicability of the concept of first-mover advantage is very descriptive to date. With this paper and hopefully more to follow, I wish to transform the FMA concepts into a tool for analysis addressing the very crucial element that is not dealt with today – sustainability. Keywords : First-Mover Advantage; e-commerce; grocery industry; sustainability	en_US
dc.format.extent	20 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Working paper;2005-003	en_US
dc.title	Opportunity and Implications of Grocery E-Commerce	en_US
dc.type	wp	en_US
dc.accessionstatus	modt05nov17 miel	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Afsætningsøkonomi	en_US
dc.contributor.departmentshort	AØ	en_US
dc.contributor.departmentuk	Department of Marketing	en_US
dc.contributor.departmentukshort	MARK	en_US
dc.idnumber	x656503970	en_US
dc.publisher.city	København	en_US
dc.publisher.year	2005	en_US