Optimering af reklame

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Optimering af reklame

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dc.contributor.author Hansen, Flemming en_US
dc.date.accessioned 2009-02-04T10:24:15Z
dc.date.available 2009-02-04T10:24:15Z
dc.date.issued 2003-12-10T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/6659
dc.format.extent 36 s. en_US
dc.language dan en_US
dc.relation.ispartofseries Research paper;2003-6 en_US
dc.subject.other reklame en_US
dc.subject.other reklameeffekt en_US
dc.subject.other målemetoder en_US
dc.subject.other brand marketing en_US
dc.subject.other markedsføring en_US
dc.subject.other medieforskning en_US
dc.title Optimering af reklame en_US
dc.type wp en_US
dc.accessionstatus modt03dec10 inrumo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort MARKETING
dc.idnumber x656312571 en_US
dc.publisher.city København en_US
dc.publisher.year 2003 en_US
dc.title.subtitle Måling, modeller og styring en_US


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