Optimering af reklame

dc.contributor.author	Hansen, Flemming	en_US
dc.date.accessioned	2009-02-04T10:24:15Z
dc.date.available	2009-02-04T10:24:15Z
dc.date.issued	2003-12-10T00:00:00Z	en_US
dc.identifier.uri	http://hdl.handle.net/10398/6659
dc.format.extent	36 s.	en_US
dc.language	dan	en_US
dc.relation.ispartofseries	Research paper;2003-6	en_US
dc.subject.other	reklame	en_US
dc.subject.other	reklameeffekt	en_US
dc.subject.other	målemetoder	en_US
dc.subject.other	brand marketing	en_US
dc.subject.other	markedsføring	en_US
dc.subject.other	medieforskning	en_US
dc.title	Optimering af reklame	en_US
dc.type	wp	en_US
dc.accessionstatus	modt03dec10 inrumo	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Afsætningsøkonomi	en_US
dc.contributor.departmentshort	AØ	en_US
dc.contributor.departmentuk	Department of Marketing	en_US
dc.contributor.departmentukshort	MARKETING
dc.idnumber	x656312571	en_US
dc.publisher.city	København	en_US
dc.publisher.year	2003	en_US
dc.title.subtitle	Måling, modeller og styring	en_US