The Production of Green Organisational Identities in Garbage Can Decision-making Processes

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The Production of Green Organisational Identities in Garbage Can Decision-making Processes

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dc.contributor.author Backe, Lise en_US
dc.date.accessioned 2009-02-04T10:24:23Z
dc.date.available 2009-02-04T10:24:23Z
dc.date.issued 2005-01-19T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/6702
dc.description.abstract The article analyses the multinational oil-company Shell’s decision in 1997 to establish Shell International Renewables. Theoretically the analysis contributes to developing the garbage can decision-making model developed originally by Cohen, March and Olsen (1972) by adding the production of organisational identities to the model. Within the scientific field of business and the environment the article contributes to a new understanding of the relationship between decision-making, green organisational identities and the process of social construction of business opportunities. This relationship can be of a sort, where the corporations’ greener organisational identities are the product of random organisational garbage can decision-making processes. In such processes the rationale that the protection of the natural environment can be viewed as a business opportunity gets into focus not before, but after the decision has happened. Thus, in the process of accounting for their decision the corporations are not just accounting for a particular decision, but also in a general sense contributing to socially constructing anew what can be considered a business opportunity – also for other corporations. In this process of socially constructing new business opportunities the corporations are drawing on cultural sources not just from the field of rhetoric of economics, but also from other cultural sources within the business sector and the society as such. en_US
dc.format.extent 45 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2004-010 en_US
dc.title The Production of Green Organisational Identities in Garbage Can Decision-making Processes en_US
dc.type wp en_US
dc.accessionstatus modt05jan19 miel en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Organisation og Arbejdssociologi en_US
dc.contributor.departmentshort IOA en_US
dc.contributor.departmentuk Department of Organization and Industrial Sociology en_US
dc.contributor.departmentukshort OIS en_US
dc.idnumber x656464061 en_US
dc.publisher.city København en_US
dc.publisher.year 2004 en_US


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