When Oil and Wind Turbine Companies Make Green Sense Together

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When Oil and Wind Turbine Companies Make Green Sense Together

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dc.contributor.author Becker, Lise en_US
dc.date.accessioned 2009-02-04T10:24:24Z
dc.date.available 2009-02-04T10:24:24Z
dc.date.issued 2007-01-12T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/6710
dc.description.abstract In this article I contribute to descriptive green business research on how processes of eco-effective greening business unfold in the practical reality. I look into the case of the increasing interaction between the multinational oil company Shell and the world’s largest wind turbine company Vestas. I draw on descriptive organisational sense-making theory and analyse to this end Shell and Vestas’ shared green sense-making on off-shore wind energy business. The article concludes that greening companies such as Shell – that are not born green – might be considerably advanced, if these companies strengthen their relationships with companies such as Vestas – that are born green. This is so, since companies that are born green have strong green ecocentric business beliefs that can function as important engines in shared green sense-making with companies that are not born green and have more hesitant green beliefs. KEY WORDS: Sustainable business, sense-making, climate change, oil and wind turbine companies en_US
dc.format.extent 24 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2007-002 en_US
dc.title When Oil and Wind Turbine Companies Make Green Sense Together en_US
dc.type wp en_US
dc.accessionstatus modt07jan12 mielmo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Organisation og Arbejdssociologi en_US
dc.contributor.departmentshort IOA en_US
dc.contributor.departmentuk Department of Organization and Industrial Sociology en_US
dc.contributor.departmentukshort OIS en_US
dc.description.notes Submitted to the 2007 Annual Meeting of the Academy of Management en_US
dc.idnumber x656545924 en_US
dc.publisher.city København en_US
dc.publisher.year 2006 en_US


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