When Oil and Wind Turbine Companies Make Green Sense Together

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dc.contributor.author	Becker, Lise	en_US
dc.date.accessioned	2009-02-04T10:24:24Z
dc.date.available	2009-02-04T10:24:24Z
dc.date.issued	2007-01-12T00:00:00Z	en_US
dc.identifier.uri	http://hdl.handle.net/10398/6710
dc.description.abstract	In this article I contribute to descriptive green business research on how processes of eco-effective greening business unfold in the practical reality. I look into the case of the increasing interaction between the multinational oil company Shell and the world’s largest wind turbine company Vestas. I draw on descriptive organisational sense-making theory and analyse to this end Shell and Vestas’ shared green sense-making on off-shore wind energy business. The article concludes that greening companies such as Shell – that are not born green – might be considerably advanced, if these companies strengthen their relationships with companies such as Vestas – that are born green. This is so, since companies that are born green have strong green ecocentric business beliefs that can function as important engines in shared green sense-making with companies that are not born green and have more hesitant green beliefs. KEY WORDS: Sustainable business, sense-making, climate change, oil and wind turbine companies	en_US
dc.format.extent	24 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Working paper;2007-002	en_US
dc.title	When Oil and Wind Turbine Companies Make Green Sense Together	en_US
dc.type	wp	en_US
dc.accessionstatus	modt07jan12 mielmo	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Organisation og Arbejdssociologi	en_US
dc.contributor.departmentshort	IOA	en_US
dc.contributor.departmentuk	Department of Organization and Industrial Sociology	en_US
dc.contributor.departmentukshort	OIS	en_US
dc.description.notes	Submitted to the 2007 Annual Meeting of the Academy of Management	en_US
dc.idnumber	x656545924	en_US
dc.publisher.city	København	en_US
dc.publisher.year	2006	en_US