Evaluating "The Bottom of the Pyramid" from a Fundamental Capabilities Perspective

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dc.contributor.author	Crabtree, Andrew	en_US
dc.date.accessioned	2009-02-04T10:24:38Z
dc.date.available	2009-02-04T10:24:38Z
dc.date.issued	2007-03-28T00:00:00Z	en_US
dc.identifier.isbn	9788792111005	en_US
dc.identifier.uri	http://hdl.handle.net/10398/6755
dc.description.abstract	Prahalad’s thesis is extremely vague, indeed it identifies seven versions. The paper then turns to examining the 12 major cross-country case studies that Prahalad uses as corroboration for his views. It argues that the evidence that Prahalad offers to support his claims fails to do so, or, proves to provide counter-examples. Furthermore, the case study approach that Prahalad uses is methodologically weak for the strong claims that he makes. Placing the argument in a broader perspective, it is argued that the bottom of the pyramid approach can do more harm than good if it, as Prahalad does, plays down factors which have been important to large scale poverty reduction in countries such as South Korea, China, India and Vietnam. After assessing the book on its own terms, the paper asks whether or not income poverty is the correct space in which to evaluate the impact of business activities. The concepts of income poverty, multidimensional poverty and capability deprivation are discussed and a notion of fundamental capability deprivations as being the relevant evaluative space is defended. It is argued while the Bottom of the Pyramid approach fares better on these criteria, but still leaves a lot to be desired. The eradication of deprivation requires more than self-interested firms.	en_US
dc.format.extent	22 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	CBDS Working paper;2007-001	en_US
dc.subject.other	fattigdom	en_US
dc.subject.other	prahalad	en_US
dc.subject.other	bottom of the pyramid	en_US
dc.title	Evaluating "The Bottom of the Pyramid" from a Fundamental Capabilities Perspective	en_US
dc.type	wp	en_US
dc.accessionstatus	miel07mar28 mielmo	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Interkulturel Kommunikation og Ledelse	en_US
dc.contributor.departmentshort	CBDS	en_US
dc.contributor.departmentuk	Department of Intercultural Communication and Management	en_US
dc.contributor.departmentukshort	ICM	en_US
dc.idnumber	9788792111005	en_US
dc.publisher.city	København	en_US
dc.publisher.year	2007	en_US