The Relative Importance of Relationships and Knowledge Flows in New Product Development

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The Relative Importance of Relationships and Knowledge Flows in New Product Development

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Title: The Relative Importance of Relationships and Knowledge Flows in New Product Development
Author: Praest Knudsen, Mette
Abstract: The relationship and network literature has primarily focused on particular partner types e.g. buyer-supplier relationships or competitor interaction. This paper explores the relative importance of different international relationships for New Product Development processes. The paper is based on the KNOW survey1, which was carried out in 2000 in seven European countries. The analyses highlight two apparently contradictory findings, first, that relationships with customers are used most frequently at both early and late stages of the product development process, and second, that customer relationships, at the same time, have a negative impact on innovative success. Moreover, the type of knowledge exchanged in the relationship can be either complementary or supplementary in nature and the present analysis points to the importance of supplementary knowledge for innovative success.
URI: http://hdl.handle.net/10398/6895
Date: 2004-03-18

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