Linguistic and Social Constructions of Fragrance


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Linguistic and Social Constructions of Fragrance

Vis færre oplysninger Moeran, Brian en_US 2009-02-04T10:25:39Z 2009-02-04T10:25:39Z 2004-12-10T00:00:00Z en_US
dc.description.abstract The theoretical discourses devoted to smell reflect a maze of fascinating taboos and mysterious attractions. In present-day Western societies, the sense of smell is undervalued. Scents are highly elusive and often cannot be directly named. Many languages have virtually no vocabulary to describe them, except in terms of the other senses of sight, sound, touch and taste. Scents are communicated primarily through metaphors. What are these linguistic and visual metaphors, and what do they tell us about the societies and cultures in which they are used? How do we know what scents ‘mean’? Is smell a universal form of semiotic communication (as global advertising campaigns suggest), or does it vary in different social and cultural contexts (as anthropological and other literature asserts)? Are there specific ‘scent cultures’? If so, in what do they consist? And how do these affect the creation, appraisal and use of fragrances in the three countries – Japan, France and the USA – in which I intend to conduct my research? en_US
dc.format.extent 16 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2004-077 en_US
dc.subject.other kep en_US
dc.title Linguistic and Social Constructions of Fragrance en_US
dc.type wp en_US
dc.accessionstatus modt04dec10 miel en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort IKL en_US
dc.idnumber x656444613 en_US København en_US
dc.publisher.year 2004 en_US
dc.title.subtitle Some Preliminary Thoughts on Entering the Field en_US

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