From dichotomy to overlapping scenarios

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From dichotomy to overlapping scenarios

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dc.contributor.author Kragh, Simon en_US
dc.date.accessioned 2009-02-04T10:25:44Z
dc.date.available 2009-02-04T10:25:44Z
dc.date.issued 2002-01-29T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/7020
dc.format.extent 23 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2001-52 en_US
dc.subject.other international markedsføring en_US
dc.subject.other kultur og markedsføring en_US
dc.title From dichotomy to overlapping scenarios en_US
dc.type wp en_US
dc.accessionstatus AAmodt02jan29 KAT02jan29 hebemo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort ICM
dc.idnumber x656124341 en_US
dc.publisher.city København en_US
dc.publisher.year 2001 en_US
dc.title.subtitle a redefinition of the strategies of local adaptation and global standardization en_US


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