Entry and Growth Strategies for Emerging Economies

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Entry and Growth Strategies for Emerging Economies

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dc.contributor.author Meyer, Klaus en_US
dc.contributor.author Tran, Yen Thi Thu en_US
dc.date.accessioned 2009-02-04T10:25:55Z
dc.date.available 2009-02-04T10:25:55Z
dc.date.issued 2004-10-08T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/7071
dc.description.abstract Multinational enterprises (MNEs) are expanding their global reach, carrying their products and brands to ever more remote corners of the world. They encounter business environments that vary not only from their country of origin, but also vary greatly amongst each other. Thus foreign investors have to adapt their strategies, most notably their marketing and acquisition strategies, to the local context. In this paper, we outline why globalisation drives MNEs into emerging economies, and we provide conceptual frameworks that may aid investors to adapt their strategies to emerging economy contexts. MNEs have to develop a portfolio of local and/or global brands that matches their competences with local needs. If they aim for market leadership they may pursue a multi-tier strategy, but this needs to be supported by an appropriate foundation of global and local resources. This strategy in particular requires the acquisition of complementary local resources controlled by local firms. However, acquisitions in emerging economies are inhibited by institutional obstacles and weak local firms. Thus, foreign investors may pursue staged, multiple, indirect, or Brownfield acquisitions to build their projected operation. We illustrate our proposed strategies by analysing how one multination enterprise - Carlsberg Breweries - has developed its operations in three very different emerging economies: Poland, Lithuania and Vietnam. en_US
dc.format.extent 31 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2004-050 en_US
dc.subject.other kep en_US
dc.title Entry and Growth Strategies for Emerging Economies en_US
dc.type wp en_US
dc.accessionstatus modt04okt07 miel en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for International Økonomi og Virksomhedsledelse en_US
dc.contributor.department Center for Østeuropa en_US
dc.contributor.departmentshort CEES en_US
dc.contributor.departmentuk Department of Industrial Economics & Strategy en_US
dc.contributor.departmentuk Center for East European Studies en_US
dc.contributor.departmentukshort INT en_US
dc.contributor.departmentukshort CEES en_US
dc.idnumber x656444265 en_US
dc.publisher.city København en_US
dc.publisher.year 2004 en_US


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