Towards a Discourse Analysis of the Corporate Social Responsibility/Accountability Debate

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Towards a Discourse Analysis of the Corporate Social Responsibility/Accountability Debate

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Title: Towards a Discourse Analysis of the Corporate Social Responsibility/Accountability Debate
Author: Roseberry, Lynn
Abstract: The purpose of this paper is to present a strategy for applying discourse analysis to the debate concerning the legal status of Corporate Social Responsibility ("CSR”). In the 1990s activists concerned with corporate involvement in activities that harm workers and the environment encouraged corporations to adopt voluntary initiatives, which have come to be known as CSR policies or corporate codes of conduct. Roughly ten years later NGOs like Christian Aid, which at first was a strong proponent of voluntary corporate codes of conduct, have begun calling for a greater emphasis on law and accountability mechanisms. Trade unions especially have expressed deep scepticism of the idea of CSR initiatives and the attendant industry that has grown up around them. The trade union movement criticises CSR initiatives for being a strategy to avoid regulation and trade unions.
URI: http://hdl.handle.net/10398/7119
Date: 2008-03-13

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