Greening Goliaths versus Emerging Davids

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dc.contributor.author	Hockerts, Kai	en_US
dc.contributor.author	Wüstenhagen, Rolf	en_US
dc.date.accessioned	2009-02-04T10:26:03Z
dc.date.available	2009-02-04T10:26:03Z
dc.date.issued	2009-01-27T00:00:00Z	en_US
dc.identifier.isbn	9788792114112	en_US
dc.identifier.uri	http://hdl.handle.net/10398/7122
dc.description.abstract	This paper proposes a model of how incumbents and new entrants engage in sustainable entrepreneurship. We suggest that in the early stages of an industry’s sustainability transformation, new entrants (‘Emerging Davids’) are more likely than incumbents to pursue sustainability-related opportunities. Incumbents react to the activities of new entrants by engaging in corporate sustainable entrepreneurship activities. While these ‘Greening Goliaths’ are often less ambitious in their environmental and social goals, they may have a broader reach due to their established market presence. This paper analyses the interplay between ‘Greening Goliaths’ and ‘Emerging Davids’ and theorizes about how it is their compounded impact that promotes the sustainable transformation of industries.
dc.format.extent	30 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Working paper;2009-01	en_US
dc.title	Greening Goliaths versus Emerging Davids	en_US
dc.type	wp	en_US
dc.accessionstatus	modt09jan27 nijemo	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	CBS Center for Corporate Social Responsibility
dc.contributor.departmentshort	CBSCSR
dc.contributor.departmentuk	CBS Center for Corporate Social Responsibility
dc.contributor.departmentukshort	CBSCSR
dc.idnumber	9788792114112	en_US
dc.publisher.city	København	en_US
dc.publisher.year	2009	en_US