CSR-communication in the business press

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CSR-communication in the business press

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dc.contributor.author Morsing, Mette en_US
dc.contributor.author Langer, Roy en_US
dc.date.accessioned 2009-02-04T10:26:04Z
dc.date.available 2009-02-04T10:26:04Z
dc.date.issued 2007-02-07T00:00:00Z en_US
dc.identifier.isbn 9788792114006 en_US
dc.identifier.uri http://hdl.handle.net/10398/7125
dc.description.abstract In this paper we analyze the construction of corporate social responsibility in the business press as an act of strategic ambiguity. While corporate social responsibility (CSR) generally evokes positive associations in public opinion, this paper demonstrates that these associations are based on a broadly encompassing and ambiguous definition of CSR. Our empirical data shows how the business press in its discourse on CSR provides no clarity on the definition of CSR in terms of a coherent motive, a dominant stakeholder or a consistent issue, but rather maintains ambiguity and imprecision about the meaning and content of CSR. While ambiguity and imprecision may be seen as an act of uncertainty in a passing stage when a new phenomenon emerges and develops, our longitudinal data demonstrates how ambiguity is preserved during a ten year period in four different daily newspapers. Ambiguity is systematically maintained in the business press. We refer to this process as strategic ambiguity. The paper discusses the potential value and limitations of framing CSR in a state of strategic ambiguity in the context of the concurrent rethinking of the role of business in modern welfare societies. en_US
dc.format.extent 22 s. en_US
dc.language eng en_US
dc.relation.ispartofseries CSR & Business in Society;2007-001 en_US
dc.relation.ispartofseries CBS Working Paper Series; en_US
dc.subject.other virksomhedens kommunikation en_US
dc.title CSR-communication in the business press en_US
dc.type wp en_US
dc.accessionstatus modt07feb07 mielmo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort CBSCSR en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort CBSCSR en_US
dc.description.notes This paper was presented at the 11th International Conference on Corporate and Marketing Communications Ljubljana, April 21st-22nd, 2006 en_US
dc.idnumber 9788792114006 en_US
dc.publisher.city København en_US
dc.publisher.year 2007 en_US
dc.title.subtitle Advantages of strategic ambiguity en_US


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