The Management of Projects and Product Experimentation

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dc.contributor.author	Lorenzen, Mark	en_US
dc.contributor.author	Frederiksen, Lars	en_US
dc.date.accessioned	2009-02-04T10:26:33Z
dc.date.available	2009-02-04T10:26:33Z
dc.date.issued	2005-01-21T00:00:00Z	en_US
dc.identifier.uri	http://hdl.handle.net/10398/7264
dc.description.abstract	The paper analyses management of product innovation in project-based industries, offering a view on management not only of firms, but also of markets. It first argues that projects are prominent in industries where the nature of consumer demand means that product innovation takes place as experimentation. Then, the paper argues that if skills needed for projects are very diverse and projects are complex, there are few internal managerial economies of projects, and the scope for management then transcends the boundaries of firms. In these cases, markets become organized in combinations of people, contracts, and other institutions, in order to facilitate the coordination of market-based projects. While contracts play a role, a continuous, active role of knowledgeable managers (leaders and boundary spanners) is also often necessary. Such managers --- and thus (core parts of) whole industries --- are embedded in project ecologies at particular places, which is why we see geographical clusters in many project-based industries. The paper is mainly conceptual, but develops its argument by drawing examples from the Entertainment industries throughout. Keywords: Project organization, product innovation, portfolio management of projects, entertainment industries JEL Classification: L22, O31, L82	en_US
dc.format.extent	40 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Working paper;2005-001	en_US
dc.title	The Management of Projects and Product Experimentation	en_US
dc.type	wp	en_US
dc.accessionstatus	modt05jan21 miel	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Industriøkonomi og Virksomhedsstrategi	en_US
dc.contributor.departmentshort	IVS	en_US
dc.contributor.departmentuk	Department of Industrial Economics & Strategy	en_US
dc.contributor.departmentukshort	IES	en_US
dc.idnumber	x656464096	en_US
dc.publisher.city	København	en_US
dc.publisher.year	2005	en_US
dc.title.subtitle	Lessons from the Entertainment Industries	en_US