Licensing Strategies of the Entreprising – But Vulnerable – "Intellectual property” Vendors


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Licensing Strategies of the Entreprising – But Vulnerable – "Intellectual property” Vendors

Vis færre oplysninger Davis, Lee en_US 2009-02-04T10:26:34Z 2009-02-04T10:26:34Z 2007-01-03T00:00:00Z en_US
dc.identifier.isbn 8778732034 en_US
dc.description.abstract This paper investigates in an exploratory manner the licensing strategies pursued by firms whose business model is based on developing and licensing out their intellectual property rights (IPRs). These are not traditional suppliers, since they do not engage in production or commercialization, but focus solely on invention. While considerable anecdotal evidence exists about these IP vendors, there has been no systematic investigation of how they use licensing to appropriate value from their investments in R&D. In this paper, we suggest that the licensing strategies they pursue can be differentiated along two main dimensions: whether the driving force behind the inventive process is "technology push" or "market pull", and the degree to which the innovative activities carried out by the IP vendor are mutually dependent upon the innovative activities of the other relevant market players. On this basis, four main licensing strategies are identified. We investigate the relative benefits and costs of these four strategies, and the factors affecting licensing choices. Key words: Intellectual property, licensing, strategy JEL Codes: O31, O32, O34 en_US
dc.format.extent 31 s. en_US
dc.language eng en_US
dc.relation.ispartofseries DRUID Working paper;2006-012 en_US
dc.title Licensing Strategies of the Entreprising – But Vulnerable – "Intellectual property” Vendors en_US
dc.type wp en_US
dc.accessionstatus modt07jan03 mielmo en_US
dc.contributor.corporation Copenhagen Business School. CBS
dc.contributor.department Institut for Industriøkonomi og Virksomhedsstrategi en_US
dc.contributor.department Danish Research Unit for Industrial Dynamics
dc.contributor.departmentshort IVS en_US
dc.contributor.departmentshort DRUID
dc.contributor.departmentuk Department of Industrial Economics & Strategy en_US
dc.contributor.departmentuk Danish Research Unit for Industrial Dynamics
dc.contributor.departmentukshort IES en_US
dc.contributor.departmentukshort DRUID
dc.description.notes Version: 6 July, 2006 en_US
dc.idnumber 8778732034 en_US København en_US
dc.publisher.year 2006 en_US

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