Consumers as co-developers


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Consumers as co-developers

Vis færre oplysninger Jeppesen, Lars Bo en_US Molin, Måns J. en_US 2009-02-04T10:26:36Z 2009-02-04T10:26:36Z 2004-05-12T00:00:00Z en_US
dc.identifier.isbn 8778690897 en_US
dc.description.abstract 1 Abstract: This study describes a process in which a firm relies on an external consumer community for innovation. While it has been recognized that users may sometimes innovate, little is known about what commercial firms can do to motivate and capture such innovations and their related benefits. We contribute to the strategy literature by suggesting that learning and innovation efforts from which a firm may benefit need not necessarily be located within the organization, but may well reside in the consumer environment. We also contribute to the existing theory on "user-driven innovation" by showing what firms purposively can do to generate consumer innovation efforts. An explorative case study shows that consumer innovation can be structured, motivated, and partly organized by a commercial firm that lays out the infrastructure for interactive learning by consumers in a public Keywords: Product Development, Consumer-to-Consumer Interaction, Learning, Consumer Innovation, Community, User-toolkits. JEL code(s): L21; L23; O31; O32 en_US
dc.format.extent 37 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2003-01 en_US
dc.subject.other produktudvikling en_US
dc.subject.other kundeoplysninger en_US
dc.subject.other kunderelationer en_US
dc.subject.other læring en_US
dc.subject.other innovation en_US
dc.title Consumers as co-developers en_US
dc.type wp en_US
dc.accessionstatus modt04maj12inrumo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Industriøkonomi og Virksomhedsstrategi en_US
dc.contributor.departmentshort IVS en_US
dc.contributor.departmentuk Department of Industrial Economics & Strategy en_US
dc.contributor.departmentukshort IES
dc.idnumber 8778690897 en_US København en_US
dc.publisher.year 2003 en_US
dc.title.subtitle Learning and innovation outside the film en_US

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