|
Abstract:
|
Economics in general, and the theory of the firm more specifically, places
motivation and cognition in very different analytical boxes, in spite of
cognitive science evidence that the boundaries between the two are in
reality blurred. While this analytical assumption has often served the
theory of the firm well, a number of organizational phenomena are better
understood if cognition and motivation are allowed to interact, for
example, through framing effects, as organizational scholars have long
argued. The paper exemplifies by developing the implications of this for
Williamson’s notion of the "impossibility of selective intervention."
Keywords: The theory of the firm, cognitive and motivational varialtion,
selective intervention. |