Orientalist Imaginations and Touristification of Museums

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dc.contributor.author	Ooi, Can-Seng	en_US
dc.date.accessioned	2009-02-04T10:27:09Z
dc.date.available	2009-02-04T10:27:09Z
dc.date.issued	2005-06-30T00:00:00Z	en_US
dc.identifier.uri	http://hdl.handle.net/10398/7399
dc.description.abstract	This paper draws inspiration from Edward Said’s orientalism, and examines how the three National Museums of Singapore – the Singapore History Museum, the Singapore Art Museum and the Asian Civilizations Museums – are orientalized. The process is mediated through the museums’ close links to tourism promotion in the city-state. The tourism authorities in Singapore have found that the city destination has become too modern and western for many tourists, and the destination has embarked on a campaign to make Singapore more oriental. The creation of the museums is one strategy to orientalize Singapore; these museums assert different layers of Singapore’s oriental identities. Each museum appropriates the tourist orientalist imagination in different ways. This paper argues that the orientalist imagination can be understood as a set of knowledge resources for the construction of local identities to enhance a destination’s uniqueness and attractiveness. Besides reviewing Said’s orientalism, this paper visits criticisms of the theory, within the context of the orientalization process of museums in Singapore. Keywords: orientalism, Singapore Art Museum, Singapore History Museum, Asian Civilizations Museum, Singapore tourism.	en_US
dc.format.extent	24 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Copenhagen Discussion Papers;2005-001	en_US
dc.subject.other	turisme	en_US
dc.subject.other	turismemarkedsføring	en_US
dc.subject.other	brand image	en_US
dc.subject.other	identitet	en_US
dc.subject.other	museer	en_US
dc.subject.other	sydøstasien	en_US
dc.subject.other	singapore	en_US
dc.subject.other	orientalisme	en_US
dc.title	Orientalist Imaginations and Touristification of Museums	en_US
dc.type	wp	en_US
dc.accessionstatus	modt30juni05 miel	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for International Økonomi og Virksomhedsledelse	en_US
dc.contributor.departmentshort	ARC	en_US
dc.contributor.departmentuk	Department of International Economics and Management	en_US
dc.contributor.departmentukshort	IEM	en_US
dc.idnumber	x656495129	en_US
dc.publisher.city	København	en_US
dc.publisher.year	2005	en_US
dc.title.subtitle	Experiences from Singapore	en_US