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The first study on Danish consumers’ tendency to compulsive buying

Reisch, Lucia; Gwozdz, Wencke; Raab, Gerhard (Frederiksberg, 2011)

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Abstract:

Background: The present study is the first study of Danish consumers on compulsive buying. It draws on a representative sample of 1,015 Danish consumers (aged between 15 and 84 years) and extends prior research undertaken in other countries (such as Germany, Austria, Switzerland, France, Canada, the US). It is the first study to shed light on the situation in a Scandinavian context and is designed to allow for a comparison with the situation in other countries. Results: The prevalence of compulsive buying tendencies in Denmark are: 9.75% of the respondents show compensatory buying behavior and 5.81% show compulsive buying tendencies. These percentages are similar to those found in Germany and slightly lower than in Austria. They are also within the range of preferences in other countries. Regarding socio‐demographics, age and sex play a decisive role while marital status, education and income cannot be associated with compulsive buying. If there is such a thing like “a typical shopaholic”, it would be a women aged between 25 and 44 years, disregarding whether she is a single or not, has a low or high education and income. The internet offers shopping opportunities that lure both, potential shopaholics and compensatory buyers more than inconspicuous buyers. Compensatory and compulsive buyers have far more customer cards than others. Conclusion: To sum up, this study identifies diverse factors that are related to compulsive buying behavior. To find out what cause is and what effect, more qualitative research as well as experimental studies are needed. Additionally, more intercultural comparisons could lead to insights into the effects of the social and cultural consumption environment, i.e., the role of norms, values, policies, and the mass media on buying behavior. This type of research has, to date, not been undertaken in any Scandinavian country. A first step is the comparison of Danish, Austrian and German data which is currently undertaken. The results of the present study together with future analyses could feed into strengthening consumer education and informing debt counseling and consumer advice. It is also relevant data for credit card companies and retail.

URI:

http://hdl.handle.net/10398/8391

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Lucia_Reisch_WP2.pdf (247.4Kb)

The concept of discourse in the analysis of complex communication events

Langer, Roy (København, 1997)

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URI: http://hdl.handle.net/10398/7028

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wpnr.26 1997.pdf (234.2Kb)
Constructions of identity and place in Nicaragua

the case of Tasbapauni, an Atlantic coast community

Henriksen, Ken (København, 1999)

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URI: http://hdl.handle.net/10398/6950

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henriksen_nicaragua.pdf (482.0Kb)

Creativity, Public Engagement and Political Accountability

The New Measure

Lees, Linda (Frederiksberg, 2010)

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URI: http://hdl.handle.net/10398/8007

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43_LL_Creativit ... l_Accountability_Final.pdf (252.6Kb)
Crossborder environmental management in Danish transnational corporations

Wendelboe Hansen, Michael (København, 1999)

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URI: http://hdl.handle.net/10398/7042

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wpnr.24 1997.pdf (300.1Kb)
Cross border environmental management in transnational corporations

an analytical framework

Hansen, Michael W. (København, 1999)

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URI: http://hdl.handle.net/10398/7010

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occasional paper 5.pdf (232.8Kb)

Danish architecture sales to Germany in the 1990s

a network approach to examining the professional service and project-related internationalization of Danish architectural service firms

Skaates, Maria Anne (København, 1999)

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URI: http://hdl.handle.net/10398/6940

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skaates_danish.pdf (573.8Kb)

Danish foreign direct investment in less developed countries in Eastern Europe

a survey of the international operations of Danish companies

Wendelboe Hansen, Michael (København, 1996)

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One of the most significant characteristics of recent years economic development is the profound growth in international production by transnational corporations (TNCs). This paper presents the results of a major survey of the involvement of Danish industry in this internationalization process. In particular, the paper focuses on Danish investments in the emerging economies of Eastern Europe and less developed countries (LDCs), an aspect of Danish foreign investment which is highly under-researched. The main findings of the paper is that around 1100 Danish companies are involved in international production, having almost 2900 subsidiaries abroad. 350 of those subsidiaries are located in the emerging economies of LDCs and Eastern Europe. The paper observes that the Danish involvement in emerging economies is significantly below that of other OECD countries, a finding which is linked to the relative dominance of small and medium sized companies in Danish industry. The paper notes that whereas the most important emerging economy destination in the seventies and eighties was Latin America and here in particular Brazil, Danish companies now prefer to invest in Asia and Eastern Europe, Poland being the by far most important emerging economy country. In general, the paper argues that small and medium sized companies play a pivotal role in the internationalization of Danish industry, less so in LDCs, more so in Eastern Europe. The survey also confirms that the Danish investment promotion agency IFU, participating in 40% of all investment projects in LDCs, plays a pivotal role in the expansion of Danish industry into LDCs. Finally, an inquiry among 167 companies with manufacturing activities in LDCs or Eastern Europe reveals that more than 50% of all investment projects in emerging economies are undertaken mainly in order to get access to the emerging economy market. Only 18% of the investment projects are motivated with the more favorable cost conditions - mainly lower salaries - offered by many emerging economies. This finding challenges the widespread belief that Danish investments in LDCs and Eastern Europe will cause a general loss of Danish jobs and productive capacity.

URI:

http://hdl.handle.net/10398/7022

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wpnr.09 1996.pdf (287.4Kb)

Den seneste franske sproglov (Toubon-loven) set i et diskursanalytisk perspektiv

Novak, Lis (København, 1995)

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URI: http://hdl.handle.net/10398/6975

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wpnr.06 1995.pdf (156.2Kb)
Discipline and practice

the anthropology of marketing and marketing anthropology

Moeran, Brian (København, 2002)

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URI: http://hdl.handle.net/10398/6980

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wp. nr. 63 2002.pdf (176.2Kb)

Diskurs og sociale forandringsprocesser

Krause Hansen, Hans; Novak, Lis; Salskov-Iversen, Dorte; Werther, Charlotte (København, 1996)

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URI: http://hdl.handle.net/10398/6944

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wpnr.12 1996.pdf (70.58Kb)
Doing Field Work in Japan

Design, Access and Role of the Researcher

Clausen, Lisbeth (København, 2004)

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URI: http://hdl.handle.net/10398/7025

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no. 73 2004.pdf (209.5Kb)
Drinking country

flows of exchange in a Japanese Valley

Moeran, Brian (København, 2002)

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URI: http://hdl.handle.net/10398/7018

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wp. nr. 64 2002.pdf (168.5Kb)

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