Browsing Working Papers (ICM/IKL) by Author "Moeran, Brian"
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Moeran, Brian (København, 2001)[More information][Less information]
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the anthropology of marketing and marketing anthropologyMoeran, Brian (København, 2002)[More information][Less information]
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Negotiating Values in the Creative IndustriesMoeran, Brian; Strandgaard Pedersen, Jesper (Frederiksberg, 2009)[More information][Less information]
Abstract: This paper looks at creative industry events – in particular fairs and festivals – and at how they provide a venue for the (re)enactment of institutional arrangements in a particular industry field, as well as for the negotiation and affirmation of different values that underpin them. Tracing the study of such field configuring events back to studies in economic anthropology and sociology, the authors of the paper argue that it is the notion of values that underpins fairs, festivals, awards, auctions and similar events. Going beyond the economist’s notion of ‘Value’ in the singular, the paper posits that, in order to understand the relationship between culture and economy, we need to consider a plurality of material/technical, social, situational, appreciative and functional values when examining how economic Value is derived from creative products. It is these values that are continuously being (re)negotiated and transacted by those participating in creative industry fairs and festivals. URI: http://hdl.handle.net/10398/7982 Files in this item: 1
33_BM_JS_Fairs_and_Festivals_FINAL.pdf (280.4Kb) -
a cross-cultural comparison of ELLEMoeran, Brian (København, 2002)[More information][Less information]
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advertising social organisation in JapanMoeran, Brian (København, 2002)[More information][Less information]
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reconsidering Japanese Business OrganisationMoeran, Brian (København, 2001)[More information][Less information]
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the corporation, the agency, the anthropologist, and their friendsMoeran, Brian (København, 2001)[More information][Less information]
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A view from the edgeMoeran, Brian (Frederiksberg, 2010)[More information][Less information]
Abstract: This working paper reflects upon the difficulties of being interdisciplinary when studying the creative industries. After outlining the basic premises behind the ©reative Encounters research programme, it brings into play two editing activities in which the author has been involved over the past six months. One of these is a four volume set of readings in the creative industries which shows that, even though most writing on ‘creative’ industries stem from various governments’ national policies promulgated from the end of the 1990s, there is plenty of material ‘out there’ from the late 1940s onwards. The other is an edited book on the role of fairs, festivals and competitive events in the creative industries which also revealed the extent to which history tended to be overlooked in a specific context by contemporary scholars in different disciplines. The paper concludes by asking what enables and what hinders interdisciplinarity, suggesting that institutional structures and the publishing industry in many ways are designed to prevent innovation in intellectual fields. It is these, therefore, that need to be reconsidered if we are to be successful in crossing over from one discipline to another. URI: http://hdl.handle.net/10398/8175 Files in this item: 1
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Some Preliminary Thoughts on Entering the FieldMoeran, Brian (København, 2004)[More information][Less information]
Abstract: The theoretical discourses devoted to smell reflect a maze of fascinating taboos and mysterious attractions. In present-day Western societies, the sense of smell is undervalued. Scents are highly elusive and often cannot be directly named. Many languages have virtually no vocabulary to describe them, except in terms of the other senses of sight, sound, touch and taste. Scents are communicated primarily through metaphors. What are these linguistic and visual metaphors, and what do they tell us about the societies and cultures in which they are used? How do we know what scents ‘mean’? Is smell a universal form of semiotic communication (as global advertising campaigns suggest), or does it vary in different social and cultural contexts (as anthropological and other literature asserts)? Are there specific ‘scent cultures’? If so, in what do they consist? And how do these affect the creation, appraisal and use of fragrances in the three countries – Japan, France and the USA – in which I intend to conduct my research? URI: http://hdl.handle.net/10398/6973 Files in this item: 1
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Moeran, Brian (Frederiksberg, 2009)[More information][Less information]
Abstract: This paper starts from the premise that all forms of socio-economic behaviour are motivated and underpinned by values of one kind or another. The study of culture is thus a study of the values that constitute that culture. In their plural form, values constitute our socio-cultural beliefs and moral principles. However, in its singular form, value relates to economic utility, price and worth. The aim of this working paper is to examine the relation between economic and cultural values which, it is argued, constitute a field of values that are (re)produced, negotiated and transacted in the context of creative products. This field consists of technical, affective, social, situational, appreciative and functional values. Together these create a qualitative symbolic exchange value which is often then exchanged for a quantitative economic value. The paper outlines how each of these values works and interacts with other values in the context of creative industries. URI: http://hdl.handle.net/10398/7971 Files in this item: 1
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a cross-cultural comparison of Elle and Marie ClaireMoeran, Brian (København, 2001)[More information][Less information]
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Abstract: This working paper takes as its starting point the work of the German economic sociologist, Jens Beckert, and his call for empirical investigations into how intentionally rational actors reach decisions under conditions when they do not know what is best to do. It describes how trade fairs act as a framing mechanism that enables participants to come together for the exchange of goods and services and to perceive themselves as acting in a social field. Fairs frame the contacts people make and sustain as networks; the institutional rules and social norms guiding their behaviour there; and the values and cognitive frames that they bring to bear and negotiate with other participants. They make actors aware of a ‘mutual correspondence’ in their interpretation of the goods in which they deal and of the social situations in which engage for the sake of such trade. Trade fairs both configure fields and make markets possible. URI: http://hdl.handle.net/10398/8293 Files in this item: 1
Now showing items 1-20 of 20