Browsing Working Papers (ICM/IKL) by Author "Ooi, Can-Seng"
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Ooi, Can-Seng (Frederiksberg, 2010)[More information][Less information]
Abstract: Societal changes are seldom discussed in the literature on city branding. The time element is important because it highlights the fluctuating reality of society. The city brand message freezes the place but in fact, the city branding exercise is a continuous process. Society emerges too. City brands are supposed to accentuate the uniqueness of the city, be built from the bottom-up and reflect the city’s identity. This paper highlights three paradoxes, pointing out that city branding processes can also make cities more alike, bring about societal changes and forge new city identities. A city branding campaign does not just present the city, it may change the city. The relationships between the branding exercise and the city are intertwined in the evolution of the place. URI: http://hdl.handle.net/10398/8014 Files in this item: 1
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Abstract: Tourism policy matters in cultural tourism. The starting point of this paper is the observation that many tourism policy studies draw three inter-related conclusions. One, tourism policy must be inclusive and require the support of different stakeholders (Baker 2009; Bernhard Jørgensen and Munar 2009). Two, a balanced approach to tourism policy is needed to harness the benefits of tourism while mitigating negative effects (Budeanu 2009; Chang 1997; Jenkins 1997; Leheny 1995, Newby 1994; Teo and Yeoh, 1997). Three, tourism policies should accentuate and maintain the cultural uniqueness and authenticity of the destination (Morgan et al. 2011). It seems that many tourism authorities are ignorant of local interests, unaware of the touristification of local cultures and uninterested in promoting local cultures. But local cultures and communities are what that constitute cultural tourism. URI: http://hdl.handle.net/10398/8394 Files in this item: 1
Can-Seng_Ooi_WP_2012.pdf (37.99Kb)
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