Browsing Working Papers (ICM/IKL) by Subject "international markedsføring"

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Browsing Working Papers (ICM/IKL) by Subject "international markedsføring"

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From dichotomy to overlapping scenarios

a redefinition of the strategies of local adaptation and global standardization

Kragh, Simon (København, 2001)

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URI: http://hdl.handle.net/10398/7020

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wp. nr. 52 2001.pdf (155.8Kb)
International grobal from Japan

the corporation, the agency, the anthropologist, and their friends

Moeran, Brian (København, 2001)

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URI: http://hdl.handle.net/10398/6974

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wp. nr. 50 2001.pdf (178.5Kb)
Three perspectives on intercultural marketing

Kragh, Simon (København, 2000)

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URI: http://hdl.handle.net/10398/6943

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wpnr.37 2000.pdf (185.5Kb)

Now showing items 1-3 of 3