Forbrugeradfærd i et stats- og livsformsteoretisk perspektiv


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Forbrugeradfærd i et stats- og livsformsteoretisk perspektiv

Vis færre oplysninger Sestoft, Christine 2009-02-23 2009-02-23T08:37:44Z 2009-02-23T08:37:44Z 2009-02-23
dc.description.abstract E-business is marching on in several markets, but not in one important one: the grocery market. The lesson learned in the last ten, fifteen years, from brick-and-mortar supermarkets going online, is, that it is very difficult to profit from digitalizing the daily buying of groceries. All consumption research shows that online grocery business still has a lot of functional, e.g. technical and sensory, disadvantages to offline ditto. Apparently it is not much easier to plan, choose and buy groceries online than in the traditional retailer/supermarket. Some of the relative few experienced grocery consumers supports the theory that one may save some time and effort getting ones groceries packed and delivered, but to the majority this is obviously just not good enough, especially when accounting the delivery fee. However, the functional disadvantage explanation cannot stand alone as an answer to why online grocery business is not more of a success - and it may even be overrated. New sales channels have always had the "disadvantage" of not functioning like/as good as the old ones. To me, another interesting issue to the subject seems to be about consumer values and how their practising is not supported in this new sales channel.... en
dc.format.extent 234 en
dc.language dan
dc.publisher Institut for Marketing en
dc.relation.ispartofseries PhD Serie;
dc.title Forbrugeradfærd i et stats- og livsformsteoretisk perspektiv en
dc.type phd en
dc.accessionstatus modt09feb23 en
dc.contributor.corporation Copenhagen Business School. CBS
dc.contributor.department Institut for Afsætningsøkonomi en
dc.contributor.departmentshort AØ; en
dc.contributor.departmentuk Department of Marketing en
dc.contributor.departmentukshort AØ; en
dc.idnumber x656554818 en Frederiksberg en
dc.publisher.year 2009 en

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