Browsing Ph.D. theses (MARKETING/AØ) by Title
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Teilmann, Kasper Aalling (Frederiksberg, 2012)[More information][Less information]
Abstract: The dissertation ‘Interactive Approaches to Rural Development’ gives new theoretical and empirical knowledge in the collaboration on development of rural areas and landscapes. From a perspective about the development and the challenges faced, the study analyses which functions that are demanded by the rural areas. Furthermore, the study makes an analysis of the collaboration in an EU financed rural development association; the Local Action Group (LAG). The overall objective is to: Analyse and discuss approaches to rural development under Danish conditions. The dissertation is cantered around three papers introduced with a frame that contributes to the overall objective. With point of departure in the changes that have structured the Danish landscape, the first paper analyses and discusses how the Danish planning system can be optimized to plan for a multifunctional landscape. Paper two and three builds on the EU rural development policy LEADER that through local project based development supports new income opportunities for the local inhabitants. Collaboration on the rural development is a subject that requires an interdisciplinary analytical approach. The dissertation therefore builds on different theories and both qualitative and quantitative analytical methods. The theoretical foundation draws on generic network theory and various applications of this. This is conducted by inclusion of ideas from interorganisational interaction in an analysis of the collaboration between municipality and a locally anchored development association. In addition the theory of social capital is applied to analyse whether the partnership formation and collaboration has supported the development of the local area. Furthermore, the concept of multifunctionality is assessed as a principle to be applied in countryside planning and rural development. The empirical foundation of the dissertation draws on mixed method research approach with interviews and surveys that are studied through qualitative and quantitative data analyses. Two of the three papers take point of departure in a case study of LAG-Djursland. Based on the dissertation it is concluded, that a crucial factor in the development of rural areas and landscapes is the collaboration among relevant stakeholders– often arranged around a partnership. To secure a concrete and locally attuned development it is important to engage local anchored stakeholders. These stakeholders have the greatest knowledge about the local development opportunities and barriers. Though the dissertation builds on experiences from the Danish rural landscape, the analyses, discussions and conclusions will be relevant in an international perspective. The interactive approach and the analysis hereof will be applicable in other domains than that of rural development. URI: http://hdl.handle.net/10398/8592 Files in this item: 1
Kasper_Aalling_Teilmann.pdf (1.359Mb) -
An understanding anchored in pragmatismBang Mathiasen, John (Frederiksberg, 2012)[More information][Less information]
Abstract: The subject matter chosen for this PhD, learning within a Product Development (PD) working practice, might give rise to wonder given that I have a theoretical education within supply chain management, achieved practical experience as senior supply chain manager and finally, conducted a great many lectures dealing with supply chain management. Offhand, it may seem an odd choice, but my practical experience, briefly illustrated in the below, triggered the decision to study learning within a PD working practice. PD implies design of components and clarifications of the assembly process. A side effect of these activities is a routing, which establishes the supply chain; that is, the total journey, which all components must undertake before the product is saleable. Hence, seen from the perspective of the operation, the supply chain to be managed throughout the life cycle of the product is created during the PD phase. Changing a supply chain later on is possible, but it requires a significant effort. When managing a supply chain area, in which a large part of the products had a life cycle of more than 10 years, I realised the critical importance of influencing the PD process. Thus, employees from the supply chain department were often engaged in intense exchanges of views with the PD engineers and substantial resources were devoted to improving the awareness of supply chain considerations during the PD process. Nevertheless, in my firm conviction, these efforts only managed to exert minor influence and consequently, the established supply chains were difficult to handle. Ever since then, I have wondered why we were unsuccessful in influencing the supply chain of a new product. The involved supply chain engineers had a highly theoretical background as well as practical experience, but it was not possible to initiate learning among the PD engineers as regards the establishment of a more suitable supply chain. URI: http://hdl.handle.net/10398/8509 Files in this item: 1
John-Bang_Mathiasen.pdf (1.812Mb) -
Mikkelsen, Thorsten (, )[More information][Less information]
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Et studie af 10-12 årige danske børns brug af internettet, opfattelse og forståelse af markedsføring og forbrugRasmussen, Jeanette (Frederiksberg, 2012)[More information][Less information]
Abstract: Denne afhandlingen har haft til formål at udvide den viden, vi har om markedsføring rettet mod børn. Børn i dag lever i en mere kommercialiseret barndom, børn betragtes i højere grad end tidligere som selvstændige forbrugere, markedsføringsmetoder på internettet er karakteriseret ved at være mere sofistikerede og mindre gennemskuelige, og der er stor markedsføringsmæssig fokus på yngre børn, og specielt de såkaldte tweens (defineres typisk som de 8-12 årige). Det har derfor været afhandlingens sigte at undersøge i et hverdagsperspektiv, hvordan 10-12 åriges brug af internettet, deres oplevelse og forståelse af markedsføring på internettet er relateret til deres forbrug (køb og forhold til mærker). Det er tweens oplevelse og forståelse af medier og forbrug, som er i fokus. Afhandlingens teoretiske grundlag er tvær-disciplinært, og derfor er relevante dele fra barndomsforskningen, medieforskningen og forbrugerforskningen blevet inddraget. Metodisk er der brugt en triangulering af empirisk materiale, da dette er specielt godt i forhold til undersøgelser om børn. URI: http://hdl.handle.net/10398/8563 Files in this item: 1
Jeanette_Rasmussen.pdf (2.213Mb) -
Interaction, Interconnection and PositionVedel, Mette (Copenhagen, 2010)[More information][Less information]
Abstract: This thesis reports the findings of one of three co-financed research projects under the heading: “Customer driven innovation in the building articles industry”. The issue is value creation in triadic business relationships, and the aim is to explore in what ways the expansion from a dyadic level of analysis to the level of micro-networks can inform our understanding of value creation in intermediated systems. URI: http://hdl.handle.net/10398/8165 Files in this item: 1
Mette_Vedel.pdf (4.461Mb)
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Now showing items 7-11 of 11