Functional upgrading, relational capability and export performance of vietnamese wood furniture producers

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Functional upgrading, relational capability and export performance of vietnamese wood furniture producers

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Titel: Functional upgrading, relational capability and export performance of vietnamese wood furniture producers
Forfatter: Hanh, Pham Thi Song
Resume: Departing from my interest in finding key factors determining a developing country firms’ export success, this research explores two fascinating topics: one is the debate on whether a developing country’s producers should become involved in marketing functions where a developed country’s firms already hold a strong position, and the other is the very limited attention given in the export literature to the role of relational capability in a firm’s export business....
URI: http://hdl.handle.net/10398/7742
Dato: 2009-02-23

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