Creative Encounters seeks to explore the socio-economic organization of creative industries in a global context and focuses in particular on three sectors that are of some importance in Denmark: (a) Fashion and Luxury; (b) Film and Media; and (c) Place Branding, Art and Culture. The aim of the research programme is to uncover the complex interplay between economic and cultural forces that characterises work practices, professions, organizations, and industries. To this end, Creative Encounters will engage in knowledge-producing partnerships with a broad range of business and educational organizations located both in Denmark and abroad.