Authenticity-in-Context: Embedding the Arts and Culture in Branding Berlin and Singapore

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Authenticity-in-Context: Embedding the Arts and Culture in Branding Berlin and Singapore

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dc.contributor.author Ooi, Can-Seng
dc.contributor.author Stöber, Birgit
dc.date.accessioned 2009-04-08
dc.date.accessioned 2009-04-08T07:55:54Z
dc.date.available 2009-04-08T07:55:54Z
dc.date.issued 2009-04-08T07:55:54Z
dc.identifier.uri http://hdl.handle.net/10398/7773
dc.description.abstract This paper compares the branding strategies of Berlin and Singapore. The respective authorities in these cities are actively marketing, branding and transforming their cities, so that these locations will be perceived as culturally vibrant, technologically advanced and attractive for investors, tourists and creative workers. While Berlin and Singapore share the same goals, they also share similar problems – how can they convince a world that is critical and cynical about the commercial images presented through their place brands? How can they convince the world that their cities are really exciting and truly creative? The arts and culture – both popular and high – are used in place branding to address some of these challenges. This paper also concludes that place branding and its authenticity must be understood in context. The emerging reality of the place means that the brand should also reflect the local entangled social, economic and political issues; the brand, in order to be authentic, should also communicate the commercial and the vision of the place. en
dc.format.extent 20 s. en
dc.language eng en
dc.relation.ispartofseries Creative Encounters Working Papers;6
dc.title Authenticity-in-Context: Embedding the Arts and Culture in Branding Berlin and Singapore en
dc.type wp en
dc.accessionstatus modt09apr08 nijemo en
dc.contributor.corporation Copenhagen Business School. CBS
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en
dc.contributor.departmentshort IKL en
dc.contributor.departmentuk Department of Intercultural Communication and Management en
dc.contributor.departmentukshort IKL en
dc.idnumber x656597193 en
dc.publisher.year 2008 en


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