A methodology for studying design cognition in the real world

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dc.contributor.author	Christensen, Bo T.
dc.date.accessioned	2009-04-08
dc.date.accessioned	2009-04-08T08:21:32Z
dc.date.available	2009-04-08T08:21:32Z
dc.date.issued	2009-04-08T08:21:32Z
dc.identifier.uri	http://hdl.handle.net/10398/7776
dc.description.abstract	The in vivo research methodology holds promise to improve some of the limitations of typical design cognition methodologies. Whereas typical design cognition methodology use protocol a nalysis (utilizing special ‘think-aloud’ instructions and/or artificial settings) or retrospective analyses, in vivo research attempts to study design thinking and reasoning ‘live’ or ‘online’ as it takes place in the real world. No special instructions are used since the method relies on natural dialogue taking place between designers. By recording verbalizations at product development meetings (or other suitable objects of study), transcribing, and coding the data, it is possible to test hypotheses about design cognition in the real-world. This promises to improve the ecological validity over typical design cognition studies. Problems with the methodology include labor-intensiveness leading to small samples (possible sampling errors). To deal with this problem, it is recommended to supplement in vivo research with traditional larger sample laboratory studies.	en
dc.format.extent	23 s.	en
dc.language	eng	en
dc.relation.ispartofseries	Creative Encounters Working Papers;9
dc.title	A methodology for studying design cognition in the real world	en
dc.type	wp	en
dc.accessionstatus	modt09apr08 nijemo	en
dc.contributor.corporation	Copenhagen Business School. CBS
dc.contributor.department	Institut for Interkulturel Kommunikation og Ledelse	en
dc.contributor.departmentshort	IKL	en
dc.contributor.departmentuk	Department of Intercultural Communication and Management	en
dc.contributor.departmentukshort	IKL	en
dc.idnumber	x656597223	en
dc.publisher.year	2008	en