A methodology for studying design cognition in the real world

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A methodology for studying design cognition in the real world

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dc.contributor.author Christensen, Bo T.
dc.date.accessioned 2009-04-08
dc.date.accessioned 2009-04-08T08:21:32Z
dc.date.available 2009-04-08T08:21:32Z
dc.date.issued 2009-04-08T08:21:32Z
dc.identifier.uri http://hdl.handle.net/10398/7776
dc.description.abstract The in vivo research methodology holds promise to improve some of the limitations of typical design cognition methodologies. Whereas typical design cognition methodology use protocol a nalysis (utilizing special ‘think-aloud’ instructions and/or artificial settings) or retrospective analyses, in vivo research attempts to study design thinking and reasoning ‘live’ or ‘online’ as it takes place in the real world. No special instructions are used since the method relies on natural dialogue taking place between designers. By recording verbalizations at product development meetings (or other suitable objects of study), transcribing, and coding the data, it is possible to test hypotheses about design cognition in the real-world. This promises to improve the ecological validity over typical design cognition studies. Problems with the methodology include labor-intensiveness leading to small samples (possible sampling errors). To deal with this problem, it is recommended to supplement in vivo research with traditional larger sample laboratory studies. en
dc.format.extent 23 s. en
dc.language eng en
dc.relation.ispartofseries Creative Encounters Working Papers;9
dc.title A methodology for studying design cognition in the real world en
dc.type wp en
dc.accessionstatus modt09apr08 nijemo en
dc.contributor.corporation Copenhagen Business School. CBS
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en
dc.contributor.departmentshort IKL en
dc.contributor.departmentuk Department of Intercultural Communication and Management en
dc.contributor.departmentukshort IKL en
dc.idnumber x656597223 en
dc.publisher.year 2008 en


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