Embedded Structural Tensions in the Organization of Japanese Advertising Production

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dc.contributor.author	Moeran, Brian
dc.date.accessioned	2009-04-08
dc.date.accessioned	2009-04-08T08:41:13Z
dc.date.available	2009-04-08T08:41:13Z
dc.date.issued	2009-04-08T08:41:13Z
dc.identifier.uri	http://hdl.handle.net/10398/7777
dc.description.abstract	This essay examines embedded structural tensions in the organization of Japanese advertising production. Tensions arise from the fact that an advertising campaign, like many other creative products, is produced by motley crews of personnel from both within an agency contracted to carry out the campaign (an account team) and freelance professionals hired to assist in the creative work required (a production team). The structuring of advertising account teams in Japan, Europe and the USA depends on how accounts are distributed by advertising clients. The amount and kind of creativity displayed by photographers depends on advertising and the structure of fashion magazine publishing. Creativity itself thus depends on an unspoken set of institutional power relations that enables individuals to compete for recognition as being creative .	en
dc.format.extent	23 s.	en
dc.language	eng	en
dc.relation.ispartofseries	Creative Encounters Working Papers;10
dc.title	Embedded Structural Tensions in the Organization of Japanese Advertising Production	en
dc.type	wp	en
dc.accessionstatus	modt09apr08 nijemo	en
dc.contributor.corporation	Copenhagen Business School. CBS
dc.contributor.department	Institut for Interkulturel Kommunikation og Ledelse	en
dc.contributor.departmentshort	IKL	en
dc.contributor.departmentuk	Department of Intercultural Communication and Management	en
dc.contributor.departmentukshort	IKL	en
dc.idnumber	x656597231	en
dc.publisher.year	2008	en