Embedded Structural Tensions in the Organization of Japanese Advertising Production

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Embedded Structural Tensions in the Organization of Japanese Advertising Production

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dc.contributor.author Moeran, Brian
dc.date.accessioned 2009-04-08
dc.date.accessioned 2009-04-08T08:41:13Z
dc.date.available 2009-04-08T08:41:13Z
dc.date.issued 2009-04-08T08:41:13Z
dc.identifier.uri http://hdl.handle.net/10398/7777
dc.description.abstract This essay examines embedded structural tensions in the organization of Japanese advertising production. Tensions arise from the fact that an advertising campaign, like many other creative products, is produced by motley crews of personnel from both within an agency contracted to carry out the campaign (an account team) and freelance professionals hired to assist in the creative work required (a production team). The structuring of advertising account teams in Japan, Europe and the USA depends on how accounts are distributed by advertising clients. The amount and kind of creativity displayed by photographers depends on advertising and the structure of fashion magazine publishing. Creativity itself thus depends on an unspoken set of institutional power relations that enables individuals to compete for recognition as being creative . en
dc.format.extent 23 s. en
dc.language eng en
dc.relation.ispartofseries Creative Encounters Working Papers;10
dc.title Embedded Structural Tensions in the Organization of Japanese Advertising Production en
dc.type wp en
dc.accessionstatus modt09apr08 nijemo en
dc.contributor.corporation Copenhagen Business School. CBS
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en
dc.contributor.departmentshort IKL en
dc.contributor.departmentuk Department of Intercultural Communication and Management en
dc.contributor.departmentukshort IKL en
dc.idnumber x656597231 en
dc.publisher.year 2008 en


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