Go West: The Growth of Bollywood

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Go West: The Growth of Bollywood

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dc.contributor.author Lorenzen, Mark
dc.date.accessioned 2009-05-18
dc.date.accessioned 2009-05-18T08:51:18Z
dc.date.available 2009-05-18T08:51:18Z
dc.date.issued 2009-05-18T08:51:18Z
dc.identifier.uri http://hdl.handle.net/10398/7796
dc.description.abstract This paper builds insight into how globalization impacts cultural clusters, through a case study of Bollywood, the Indian film cluster in Mumbai. The paper’s analysis of the recent growth and consolidation of Bollywood, as well as the cluster’s development of a new film formula, illustrates that globalization does not necessarily entail westernization of culture. Instead, the paper suggests that early-mover advantages held by the world’s core cultural clusters may be eroded by globalization, as it creates pipelines of information, talent and capital, allowing hitherto peripheral cultural clusters to access export markets and develop exportable products. Analyzing the role of the Indian diasporas for the export growth of Bollywood, the paper also offers a discussion of the difference between two different aspects of globalization: Global flows of people and global bridgeheads of people. en_US
dc.format.extent 38 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Creative Encounters Working Paper;26
dc.title Go West: The Growth of Bollywood en_US
dc.type wp en_US
dc.accessionstatus modt09maj18 nijemo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort IKL en_US
dc.idnumber x656597339 en_US
dc.publisher.year 2009 en_US


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