Vestas Wind Systems A/S

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Vestas Wind Systems A/S

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Title: Vestas Wind Systems A/S
Exploiting Global R&D Synergies
Author: Pedersen, Torben
Abstract: Much had happened since the CEO of Vestas Wind Systems A/S, Ditlev Engel, broadcast the company’s new corporate strategy – The Will to Win 2005-2008 – from headquarters in Randers, Denmark to all Vestas employees worldwide in 2005. Vestas, the market-leading producer of high-tech wind turbines, had since a merger the year before with a Danish turbine producer experienced financial difficulties, and management was therefore replaced with fresh leadership that could bring the Danish company to new heights. With the new management came a radical reorganization and the announcement of several new strategic initiatives. As Engel stated, “These initiatives are aimed at increasing effectiveness in all areas of Vestas’s business. We will professionalize our dialogue with the customers, we will improve the quality of our products and we will be much more effective in all that we do.” 1 The charismatic CEO also argued that “by the implementation of The Will to Win, we create a new global Vestas. This work will, no doubt, be exciting and very hard. At the same time, it will require the will to change in all of us and I am confident that we at Vestas can meet this challenge.”
URI: http://hdl.handle.net/10398/7825
Date: 2009-07-21

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