Vestas Wind Systems A/S

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Vestas Wind Systems A/S

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dc.contributor.author Pedersen, Torben
dc.date.accessioned 2009-07-21
dc.date.accessioned 2009-07-21T13:06:07Z
dc.date.available 2009-07-21T13:06:07Z
dc.date.issued 2009-07-21T13:06:07Z
dc.identifier.isbn 9788791815461
dc.identifier.uri http://hdl.handle.net/10398/7825
dc.description.abstract Much had happened since the CEO of Vestas Wind Systems A/S, Ditlev Engel, broadcast the company’s new corporate strategy – The Will to Win 2005-2008 – from headquarters in Randers, Denmark to all Vestas employees worldwide in 2005. Vestas, the market-leading producer of high-tech wind turbines, had since a merger the year before with a Danish turbine producer experienced financial difficulties, and management was therefore replaced with fresh leadership that could bring the Danish company to new heights. With the new management came a radical reorganization and the announcement of several new strategic initiatives. As Engel stated, “These initiatives are aimed at increasing effectiveness in all areas of Vestas’s business. We will professionalize our dialogue with the customers, we will improve the quality of our products and we will be much more effective in all that we do.” 1 The charismatic CEO also argued that “by the implementation of The Will to Win, we create a new global Vestas. This work will, no doubt, be exciting and very hard. At the same time, it will require the will to change in all of us and I am confident that we at Vestas can meet this challenge.” en_US
dc.format.extent 33 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working Paper;2009-05
dc.title Vestas Wind Systems A/S en_US
dc.type wp en_US
dc.accessionstatus modt09jul21 nijemo en_US
dc.contributor.corporation Copenhagen Business School. CBS
dc.contributor.department Center for Strategi og Globalisering en_US
dc.contributor.departmentshort SMG en_US
dc.contributor.departmentuk Center for Strategic Management and Globalization en_US
dc.contributor.departmentukshort SMG en_US
dc.idnumber 9788791815461 en_US
dc.publisher.year 2009 en_US
dc.title.subtitle Exploiting Global R&D Synergies en_US


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