Vestas Wind Systems A/S

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dc.contributor.author	Pedersen, Torben
dc.date.accessioned	2009-07-21
dc.date.accessioned	2009-07-21T13:06:07Z
dc.date.available	2009-07-21T13:06:07Z
dc.date.issued	2009-07-21T13:06:07Z
dc.identifier.isbn	9788791815461
dc.identifier.uri	http://hdl.handle.net/10398/7825
dc.description.abstract	Much had happened since the CEO of Vestas Wind Systems A/S, Ditlev Engel, broadcast the company’s new corporate strategy – The Will to Win 2005-2008 – from headquarters in Randers, Denmark to all Vestas employees worldwide in 2005. Vestas, the market-leading producer of high-tech wind turbines, had since a merger the year before with a Danish turbine producer experienced financial difficulties, and management was therefore replaced with fresh leadership that could bring the Danish company to new heights. With the new management came a radical reorganization and the announcement of several new strategic initiatives. As Engel stated, “These initiatives are aimed at increasing effectiveness in all areas of Vestas’s business. We will professionalize our dialogue with the customers, we will improve the quality of our products and we will be much more effective in all that we do.” 1 The charismatic CEO also argued that “by the implementation of The Will to Win, we create a new global Vestas. This work will, no doubt, be exciting and very hard. At the same time, it will require the will to change in all of us and I am confident that we at Vestas can meet this challenge.”	en_US
dc.format.extent	33 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Working Paper;2009-05
dc.title	Vestas Wind Systems A/S	en_US
dc.type	wp	en_US
dc.accessionstatus	modt09jul21 nijemo	en_US
dc.contributor.corporation	Copenhagen Business School. CBS
dc.contributor.department	Center for Strategi og Globalisering	en_US
dc.contributor.departmentshort	SMG	en_US
dc.contributor.departmentuk	Center for Strategic Management and Globalization	en_US
dc.contributor.departmentukshort	SMG	en_US
dc.idnumber	9788791815461	en_US
dc.publisher.year	2009	en_US
dc.title.subtitle	Exploiting Global R&D Synergies	en_US