Micro-strategies of Contextualization

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Micro-strategies of Contextualization

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Title: Micro-strategies of Contextualization
Cross-national Transfer of Socially Responsible Investment
Author: Boxenbaum, Eva; Gond, Jean-Pascal
Abstract: This paper examines how individuals select and mobilize local institutions when they transfer business practices across societies that are construed as dissimilar to one another. We investigate empirically how the American business practice of socially responsible investment (SRI) was transferred to France and Quebec. Our analysis identifies five micro-strategies that were employed to contextualize SRI, namely filtering, rerouting, stowing, defusing, and coupling. This repertoire of micro-strategies extends previous research on contextualization, translation, and institutional transfers and links them to one another. They may also help explain why some transfers succeed while others fail.
URI: http://hdl.handle.net/10398/7875
Date: 2009-08-20

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