How do digital information good characteristics influence pace and modalities of international market entry?

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How do digital information good characteristics influence pace and modalities of international market entry?

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Titel: How do digital information good characteristics influence pace and modalities of international market entry?
Forfatter: Mahnke, Volker; Venzin, Markus
Resume: The paper develops theory to propose how considering digital information good characteristics modify and extends existing explanations with regard to entry mode choices (in single markets) and internationalization paths (across countries). Explanations offered relate to network and lock-in effects, complementary infrastructure investments, branding, and customer learning – factors that are particular important for understanding international market entry of digital information good providers.
URI: http://hdl.handle.net/10398/7893
Dato: 2009-08-20

Creative Commons License This work is licensed under a Creative Commons License.

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