How do digital information good characteristics influence pace and modalities of international market entry?

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How do digital information good characteristics influence pace and modalities of international market entry?

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dc.contributor.author Mahnke, Volker
dc.contributor.author Venzin, Markus
dc.date.accessioned 2009-08-20
dc.date.accessioned 2009-08-20T11:50:06Z
dc.date.available 2009-08-20T11:50:06Z
dc.date.issued 2009-08-20
dc.identifier.isbn 8778731291
dc.identifier.uri http://hdl.handle.net/10398/7893
dc.description.abstract The paper develops theory to propose how considering digital information good characteristics modify and extends existing explanations with regard to entry mode choices (in single markets) and internationalization paths (across countries). Explanations offered relate to network and lock-in effects, complementary infrastructure investments, branding, and customer learning – factors that are particular important for understanding international market entry of digital information good providers. en_US
dc.format.extent 50 s. en_US
dc.language eng en_US
dc.publisher DRUID en_US
dc.relation.ispartofseries DRUID Working Paper;02-13
dc.title How do digital information good characteristics influence pace and modalities of international market entry? en_US
dc.type wp en_US
dc.accessionstatus modt09aug20 liga en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Danish Research Unit for Industrial Dynamics en_US
dc.contributor.departmentshort DRUID en_US
dc.contributor.departmentuk Danish Research Unit for Industrial Dynamics en_US
dc.contributor.departmentukshort DRUID en_US
dc.idnumber 8778731291 en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2002 en_US


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