City branding and film festivals

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City branding and film festivals

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dc.contributor.author Ooi, Can-Seng
dc.contributor.author Strandgaard Pedersen, Jesper
dc.date.accessioned 2009-11-10
dc.date.accessioned 2009-11-10T10:43:22Z
dc.date.available 2009-11-10T10:43:22Z
dc.date.issued 2009-11-10T10:43:22Z
dc.identifier.uri http://hdl.handle.net/10398/7939
dc.description.abstract The stakeholder and bottom up approach is advocated by many researchers in the place branding literature. In order for a place brand to be successful, it must be supported by the various stakeholders. Moreover, it is an ethical issue. While studies have shown how place brands fail because of the lack of consultation with stakeholders, building up consensus amongst stakeholders is easier said than done. Models are plentiful but the practice can be a different story. How should these models translate into actual practices? We looked at the Copenhagen International Film Festival and the branding of Copenhagen. en_US
dc.format.extent 43 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Creative Encounters Working Paper;28
dc.subject.other Legitimacy en_US
dc.subject.other City branding en_US
dc.subject.other Stakeholders en_US
dc.title City branding and film festivals en_US
dc.type wp en_US
dc.accessionstatus modt09nov10 nijemo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort IKL en_US
dc.idnumber x656597533 en_US
dc.publisher.year 2009 en_US
dc.title.subtitle The case of Copenhagen en_US


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