City branding and film festivals

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dc.contributor.author	Ooi, Can-Seng
dc.contributor.author	Strandgaard Pedersen, Jesper
dc.date.accessioned	2009-11-10
dc.date.accessioned	2009-11-10T10:43:22Z
dc.date.available	2009-11-10T10:43:22Z
dc.date.issued	2009-11-10T10:43:22Z
dc.identifier.uri	http://hdl.handle.net/10398/7939
dc.description.abstract	The stakeholder and bottom up approach is advocated by many researchers in the place branding literature. In order for a place brand to be successful, it must be supported by the various stakeholders. Moreover, it is an ethical issue. While studies have shown how place brands fail because of the lack of consultation with stakeholders, building up consensus amongst stakeholders is easier said than done. Models are plentiful but the practice can be a different story. How should these models translate into actual practices? We looked at the Copenhagen International Film Festival and the branding of Copenhagen.	en_US
dc.format.extent	43 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Creative Encounters Working Paper;28
dc.subject.other	Legitimacy	en_US
dc.subject.other	City branding	en_US
dc.subject.other	Stakeholders	en_US
dc.title	City branding and film festivals	en_US
dc.type	wp	en_US
dc.accessionstatus	modt09nov10 nijemo	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Interkulturel Kommunikation og Ledelse	en_US
dc.contributor.departmentshort	IKL	en_US
dc.contributor.departmentuk	Department of Intercultural Communication and Management	en_US
dc.contributor.departmentukshort	IKL	en_US
dc.idnumber	x656597533	en_US
dc.publisher.year	2009	en_US
dc.title.subtitle	The case of Copenhagen	en_US