Antecedents and consequences of creativity and beauty judgements in consumer products

Show simple item record

dc.contributor.author	Christensen, Bo T.
dc.contributor.author	Kristensen, Tore
dc.contributor.author	Reber, Rolf
dc.date.accessioned	2009-11-10
dc.date.accessioned	2009-11-10T10:49:51Z
dc.date.available	2009-11-10T10:49:51Z
dc.date.issued	2009-11-10T10:49:51Z
dc.identifier.uri	http://hdl.handle.net/10398/7940
dc.description.abstract	The literature in consumer psychology has tended to lack a clear separation between theoretical models of creativity and beauty evaluations of products. The present study examined whether creativity and beauty affected willingness to pay jointly or separately. In three experiments using paintings, wrist watches and designer lamps as stimuli, the present study shows how creativity and beauty both positively influence consumer willingness-to-pay for the product, but each explains different parts of the variance. Further, product complexity differentially affects consumer judgments of creativity and beauty. The results show that it is essential to develop separate models of creativity and beauty evaluations in consumer psychology, in that they seem to be distinct factors, explaining different parts of the variance in their consequences on willingness to pay, and are affected differentially by antecedent factors, such as complexity.	en_US
dc.format.extent	26 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Creative Encounters Working Paper;29
dc.title	Antecedents and consequences of creativity and beauty judgements in consumer products	en_US
dc.type	wp	en_US
dc.accessionstatus	modt09nov10	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Interkulturel Kommunikation og Ledelse	en_US
dc.contributor.departmentshort	IKL	en_US
dc.contributor.departmentuk	Department of Intercultural Communication and Management	en_US
dc.contributor.departmentukshort	IKL	en_US
dc.idnumber	x656597541	en_US
dc.publisher.year	2009	en_US