Images of Users and Products Shown During New Product Design Increase Users’ Willingness-To-Use the Innovation

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dc.contributor.author	Christensen, Bo T.
dc.date.accessioned	2009-11-10
dc.date.accessioned	2009-11-10T10:54:21Z
dc.date.available	2009-11-10T10:54:21Z
dc.date.issued	2009-11-10T10:54:21Z
dc.identifier.uri	http://hdl.handle.net/10398/7941
dc.description.abstract	Two studies tested whether introducing images to designers during the design process lead to more useful design solutions as evaluated by the end-users willingness-to-use the final design. It was hypothesized based on theories in cognitive science and design that there were at least two paths from images to usefulness. One path concerns analogically transferring within-domain properties to the design solution. The other path concerns mentally simulating end-user characteristics and preferences and inclusion of the user in the resulting design. Study 1 supported that random images led to increased outcome usefulness, and supported both hypothesized paths, by using withindomain products and end-user images as input. Study 2 showed that the image categories competed for attention, and that the within-domain product stimuli attracted the most attention and was considered the most inspirational to the designers. The practical use of the technique may lead to only marginally original products perhaps limiting its applicability to incremental innovation.	en_US
dc.format.extent	26 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Creative Encounters Working Paper;30
dc.subject.other	Creativity techniques	en_US
dc.subject.other	Willingness-to-use	en_US
dc.subject.other	Creative cognition	en_US
dc.subject.other	Analogical transfer	en_US
dc.subject.other	Mental simulation	en_US
dc.title	Images of Users and Products Shown During New Product Design Increase Users’ Willingness-To-Use the Innovation	en_US
dc.type	wp	en_US
dc.accessionstatus	modt09nov10 nijemo	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Interkulturel Kommunikation og Ledelse	en_US
dc.contributor.departmentshort	IKL	en_US
dc.contributor.departmentuk	Department of Intercultural Communication and Management	en_US
dc.contributor.departmentukshort	IKL	en_US
dc.idnumber	x65659755x	en_US
dc.publisher.year	2009	en_US