Images of Users and Products Shown During New Product Design Increase Users’ Willingness-To-Use the Innovation

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Images of Users and Products Shown During New Product Design Increase Users’ Willingness-To-Use the Innovation

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dc.contributor.author Christensen, Bo T.
dc.date.accessioned 2009-11-10
dc.date.accessioned 2009-11-10T10:54:21Z
dc.date.available 2009-11-10T10:54:21Z
dc.date.issued 2009-11-10T10:54:21Z
dc.identifier.uri http://hdl.handle.net/10398/7941
dc.description.abstract Two studies tested whether introducing images to designers during the design process lead to more useful design solutions as evaluated by the end-users willingness-to-use the final design. It was hypothesized based on theories in cognitive science and design that there were at least two paths from images to usefulness. One path concerns analogically transferring within-domain properties to the design solution. The other path concerns mentally simulating end-user characteristics and preferences and inclusion of the user in the resulting design. Study 1 supported that random images led to increased outcome usefulness, and supported both hypothesized paths, by using withindomain products and end-user images as input. Study 2 showed that the image categories competed for attention, and that the within-domain product stimuli attracted the most attention and was considered the most inspirational to the designers. The practical use of the technique may lead to only marginally original products perhaps limiting its applicability to incremental innovation. en_US
dc.format.extent 26 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Creative Encounters Working Paper;30
dc.subject.other Creativity techniques en_US
dc.subject.other Willingness-to-use en_US
dc.subject.other Creative cognition en_US
dc.subject.other Analogical transfer en_US
dc.subject.other Mental simulation en_US
dc.title Images of Users and Products Shown During New Product Design Increase Users’ Willingness-To-Use the Innovation en_US
dc.type wp en_US
dc.accessionstatus modt09nov10 nijemo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort IKL en_US
dc.idnumber x65659755x en_US
dc.publisher.year 2009 en_US


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