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Abstract:
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Not so many years ago, the fashion industry was called a ‘sunset industry’, and
was deemed to have no future in the most developed countries. But recently,
the New York Times has suggested that ‘the sun never sets on the runway’
(Wilson, 2008). Under this heading the article described the diffusion of fashion
week organizations, with accompanying fashion shows, that are no longer
limited to a handful of fashion capitals, but are spreading to small-country
capitals and medium-sized cities all around the world. |