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Abstract:
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The concept of institutional logics, notably a choice between multiple logics, has
been offered as a foundation to theoretically explain heterogeneity of
organisation. The thesis focuses on how this heterogeneity of organisation is
possible through a study of how decision makers deal with conflicting yet coexisting
logics in their every day work. The field chosen for the empirical study is
the recorded music industry, where two opposing logics, the artistic and the
commercial, necessarily co‐exist. Through semi‐structured interviews, decision
makers in the recorded music industry in the UK were asked about their work
processes. Their descriptions revealed two very different ways of acting based on
either the artistic logic or the commercial logic. The study further shows that
even if there were some attempts to take both logics into account, all the
respondents emphasised one logic over the other, but not the same logic, leading
to the established major/independent duality in the structure of the field. |
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