Branding Cities, Changing Societies

OPEN ARCHIVE

Union Jack
Dannebrog

Branding Cities, Changing Societies

Show full item record

Title: Branding Cities, Changing Societies
Author: Ooi, Can-Seng
Abstract: Societal changes are seldom discussed in the literature on city branding. The time element is important because it highlights the fluctuating reality of society. The city brand message freezes the place but in fact, the city branding exercise is a continuous process. Society emerges too. City brands are supposed to accentuate the uniqueness of the city, be built from the bottom-up and reflect the city’s identity. This paper highlights three paradoxes, pointing out that city branding processes can also make cities more alike, bring about societal changes and forge new city identities. A city branding campaign does not just present the city, it may change the city. The relationships between the branding exercise and the city are intertwined in the evolution of the place.
URI: http://hdl.handle.net/10398/8014
Date: 2010-02-11

Creative Commons License This work is licensed under a Creative Commons License.

Files Size Format View
45_CSO_Branding ... anging_Societies_Final.pdf 231.1Kb PDF View/Open

This item appears in the following Collection(s)

Show full item record