Branding Cities, Changing Societies


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Branding Cities, Changing Societies

Vis færre oplysninger Ooi, Can-Seng 2010-02-11 2010-02-11T10:14:45Z 2010-02-11T10:14:45Z 2010-02-11
dc.description.abstract Societal changes are seldom discussed in the literature on city branding. The time element is important because it highlights the fluctuating reality of society. The city brand message freezes the place but in fact, the city branding exercise is a continuous process. Society emerges too. City brands are supposed to accentuate the uniqueness of the city, be built from the bottom-up and reflect the city’s identity. This paper highlights three paradoxes, pointing out that city branding processes can also make cities more alike, bring about societal changes and forge new city identities. A city branding campaign does not just present the city, it may change the city. The relationships between the branding exercise and the city are intertwined in the evolution of the place. en_US
dc.format.extent 17 s. en_US
dc.language eng en_US
dc.publisher Departement of Intercultural Communication and Management en_US
dc.relation.ispartofseries Creative Encounters Working Paper;45
dc.subject.other authenticity en_US
dc.subject.other bottom-up en_US
dc.subject.other city identity en_US
dc.subject.other city ranking en_US
dc.subject.other social change en_US
dc.subject.other top-down en_US
dc.title Branding Cities, Changing Societies en_US
dc.type wp en_US
dc.accessionstatus modt10feb11 mamo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort IKL en_US
dc.idnumber x656600232 en_US Frederiksberg en_US
dc.publisher.year 2010 en_US

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