Brand Thrust: Strategic Branding and Shareholder Value

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Brand Thrust: Strategic Branding and Shareholder Value

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Titel: Brand Thrust: Strategic Branding and Shareholder Value
An Empirical Reconciliation of Two Critical Concepts
Forfatter: Ohnemus, Lars
URI: http://hdl.handle.net/10398/8022
Dato: 2010-03-10

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