Brand Thrust: Strategic Branding and Shareholder Value
| Title: | Brand Thrust: Strategic Branding and Shareholder Value |
| An Empirical Reconciliation of Two Critical Concepts | |
| Author: | Ohnemus, Lars |
| URI: | http://hdl.handle.net/10398/8022 |
| Date: | 2010-03-10 |
This work is licensed under a Creative Commons License.
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| Lars_Ohnemus.pdf | 852.1Kb |
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