| dc.contributor.author |
Ohnemus, Lars |
|
| dc.date.accessioned |
2010-03-10 |
|
| dc.date.accessioned |
2010-03-10T14:07:27Z |
|
| dc.date.available |
2010-03-10T14:07:27Z |
|
| dc.date.issued |
2010-03-10 |
|
| dc.identifier.isbn |
9788759384237 |
|
| dc.identifier.issn |
0906-6934 |
|
| dc.identifier.uri |
http://hdl.handle.net/10398/8022 |
|
| dc.format.extent |
148 |
en_US |
| dc.language |
eng |
en_US |
| dc.publisher |
Copenhagen Business School Press |
en_US |
| dc.relation.ispartofseries |
Ph.D. Serie;12.2010 |
|
| dc.title |
Brand Thrust: Strategic Branding and Shareholder Value |
en_US |
| dc.type |
phd |
en_US |
| dc.accessionstatus |
modt10mar10 liga |
en_US |
| dc.contributor.corporation |
Copenhagen Business School. CBS |
en_US |
| dc.contributor.department |
Institut for International Økonomi og Virksomhedsledelse |
en_US |
| dc.contributor.departmentshort |
INT |
en_US |
| dc.contributor.departmentuk |
Department of International Economics and Management |
en_US |
| dc.contributor.departmentukshort |
INT |
en_US |
| dc.idnumber |
9788759384237 |
en_US |
| dc.publisher.city |
Frederiksberg |
en_US |
| dc.publisher.year |
2010 |
en_US |
| dc.title.subtitle |
An Empirical Reconciliation of Two Critical Concepts |
en_US |
This work is licensed under a Creative Commons License.
