Brand Thrust: Strategic Branding and Shareholder Value

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Brand Thrust: Strategic Branding and Shareholder Value

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dc.contributor.author Ohnemus, Lars
dc.date.accessioned 2010-03-10
dc.date.accessioned 2010-03-10T14:07:27Z
dc.date.available 2010-03-10T14:07:27Z
dc.date.issued 2010-03-10
dc.identifier.isbn 9788759384237
dc.identifier.issn 0906-6934
dc.identifier.uri http://hdl.handle.net/10398/8022
dc.format.extent 148 en_US
dc.language eng en_US
dc.publisher Copenhagen Business School Press en_US
dc.relation.ispartofseries Ph.D. Serie;12.2010
dc.title Brand Thrust: Strategic Branding and Shareholder Value en_US
dc.type phd en_US
dc.accessionstatus modt10mar10 liga en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for International Økonomi og Virksomhedsledelse en_US
dc.contributor.departmentshort INT en_US
dc.contributor.departmentuk Department of International Economics and Management en_US
dc.contributor.departmentukshort INT en_US
dc.idnumber 9788759384237 en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2010 en_US
dc.title.subtitle An Empirical Reconciliation of Two Critical Concepts en_US


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