Familiarity and uniqueness

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Familiarity and uniqueness

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dc.contributor.author Ooi, Can-Seng
dc.date.accessioned 2010-05-25
dc.date.accessioned 2010-05-25T08:14:07Z
dc.date.available 2010-05-25T08:14:07Z
dc.date.issued 2010-05-25
dc.identifier.uri http://hdl.handle.net/10398/8052
dc.description.abstract Destination branding attempts to frame the place in a unique manner, so that it will stand out in the global tourism market. The assertion of uniqueness has become an institutionalized global practice for celebrating destination identity. The emphasis on uniqueness in the destination brand however overshadows another important but complementary strategy: the accreditation approach. This paper gives attention to the accreditation strategy while presenting the Singapore case. By looking at the newly inaugurated Formula One car races in Singapore and the soon-to-be-opened integrated resorts, this paper argues that the Singaporean authorities are actually making Singapore less unique and more similar to other places. This strategy is advantageous because these new attractions will draw the attention of the global masses and they will also accredit Singapore as vibrant, glamourous and trendy. So, this paper shows why – despite the attempt to be different – destination authorities are learning from each other and pursuing similar attractions for their destinations. en_US
dc.format.extent 18 s. en_US
dc.language eng en_US
dc.publisher Department of Intercultural Communication and Management en_US
dc.relation.ispartofseries Creative Encounters Working Paper;47
dc.subject.other accreditation approach en_US
dc.subject.other car races en_US
dc.subject.other casinos en_US
dc.subject.other integrated resorts en_US
dc.subject.other brand Singapore en_US
dc.title Familiarity and uniqueness en_US
dc.type wp en_US
dc.accessionstatus modt10maj25 mamo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort IKL en_US
dc.idnumber x656600356 en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2010 en_US
dc.title.subtitle Branding Singapore as a revitalized destination en_US


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