Making Consumer Knowledge Available and Useful

Show simple item record

dc.contributor.author	Jeppesen, Lars Bo
dc.date.accessioned	2010-06-28
dc.date.accessioned	2010-06-28T14:21:26Z
dc.date.available	2010-06-28T14:21:26Z
dc.date.issued	2010-06-28
dc.identifier.isbn	87-7873-109-7
dc.identifier.uri	http://hdl.handle.net/10398/8071
dc.description.abstract	It has been demonstrated that users occasionally innovate. However, it can now be observed that even end-consumers act as a source novel product designs. A case study of a firm, and “its” consumers - from the computer games industry - illustrates how sourcing of consumer knowledge has enabled the firm to improve product design. Two conditions favor the results firms can obtain from consumer’s knowledge. First, is firm’s ability to exploit new opportunities of information and communication technology - on-line communities - to establish interfaces connecting them with consumers. Second, is firm’s ability to initiate a mode of organization by which the consumers are guided and motivated to reveal merely relevant knowledge.	en_US
dc.format.extent	29 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Danish research unit for industrial dynamics;01-10
dc.subject.other	Innovation, Consumers, On-line communities, Computer games	en_US
dc.title	Making Consumer Knowledge Available and Useful	en_US
dc.type	wp	en_US
dc.accessionstatus	modt10jun28 siso	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Innovation og Organisationsøkonomi	en_US
dc.contributor.departmentshort	INO	en_US
dc.contributor.departmentuk	Department of Innovation and Organizational Economics	en_US
dc.contributor.departmentukshort	INO	en_US
dc.idnumber	x656120095	en_US
dc.publisher.city	Frederiksberg	en_US
dc.publisher.year	2003	en_US