Processes of Strategic Renewal,

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Processes of Strategic Renewal,

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Title: Processes of Strategic Renewal,
Author: Harald Aadne, John; Mahnke, Volker
Abstract: We discuss strategic renewal from a competence perspective. We argue that the management of speed and timing in this process is viewed distinctively when perceived through a cognitive lens. Managers need more firmly grounded process-understanding. The key idea of this paper is to dynamically conceptualize key activities of strategic renewal, and possible sources of break-down as they relate to the managment of speed and timing. Based on a case from the media industry, we identify managerial trade-offs and show how these can be influenced through managing subjective perception, strategic involvement and external knowledge-sourcing.
URI: http://hdl.handle.net/10398/8099
Date: 2010-07-02

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